When text based element is selected:
Content tab
allow editing of text elements
use the add line button to add other lines
Additional options when Double Click inside Content tab to edit text
Typo tab
change text color
text align
text decoration
text transform
text shadow
font size
font family
font weight
font style
Style tab
add/change background color/background image or set it to transparent
background position
background size
background attachment
background repeat
box shadow
Advanced